HAASE

Haase is a lifestyle brand inspired by the romanticism and nostalgia of the American West. We value individuality and the grit of the American dream, whatever that dream may look like. Our collections are driven by an unapologetic desire to honor your authentic self. We are based in Montana and our clothes are made primarily in the USA. 

Samantha Haase - Founder

My story

Growing up on a horse ranch between North Carolina and Colorado, I have always had a love for the West and ranch lifestyle. I found it to be romantic and inspiring. I spent most days riding on trails through the mountains, at horse shows, 4H or working rodeos in the summer.

Fashion has always been my passion and the thing that lights me up creatively. I love pairing very dressy and feminine clothes with everyday practical clothes that you could wear on a ranch and get a little dirty. If I could describe my style, I would say it is a little bit of western, rock n' roll, boho, and classic Parisian. I love the duality of being super feminine and put together paired with being a little rough around the edges - in both fashion and in life. My dream is to build a brand that inspires people to be confident and authentic to their self in that duality.